About Luuze
Luuze is a live, consumer health tech app that helps everyday people lose weight permanently — without complicated diets or intense exercise. Built by a solo founder who lost 100 lbs by solving the problem himself, Luuze distills that experience into a free iOS app used by thousands of people worldwide.
The Business
Most weight loss products focus on extreme diets or intense exercise programs that people can’t sustain. The real problem is a broken hunger feedback loop — people eat more than their body needs because they lack an accurate, honest signal to correct course. Luuze fixes this with trend weight technology: it smooths out daily scale fluctuations to give users a scientifically accurate picture of their real progress, paired with virtual coaching that adjusts to their journey.
Weight loss frustration caused by misleading daily scale fluctuations and unsustainable programs. Users quit because they can’t accurately measure progress.
Busy adults — parents, professionals — who’ve tried and failed at traditional weight loss. People who want a simple, low-effort, science-backed approach.
A free iOS app using a smoothing algorithm to calculate trend weight, removing daily noise. Paired with personalized coaching messages and smart scale syncing.
Consumer health tech / digital health. The global weight management market is valued at over $300B. Mobile health apps are one of the fastest-growing segments.
The Product
🟢 Live & Launched — Available on the App StoreLuuze is a free iOS app (with an optional premium subscription) that replaces the frustrating daily scale experience with a trend-based feedback loop. Users weigh in daily — it takes under 2 minutes — and Luuze calculates their true weight trend, provides coaching nudges, and celebrates milestones to keep them on track.
- Trend weight smoothing algorithm (removes scale noise)
- Virtual coaching with personalized insights
- Smart scale sync: Fitbit, Withings, Apple Health
- Daily weigh-in & mindful eating reminders
- Body fat percentage recording & charting
- Goal setting with automatic adjustments
- Milestone celebrations & positive reinforcement
- Data export for full portability
Traction & Milestones
Media Coverage
Luuze was selected for Startup Edmonton’s competitive Propel program — a 12-week accelerator that prepares tech companies to raise investment, scale revenue, and access major programs. Luuze was one of 11 companies chosen from across Alberta for the 2021 cohort and showcased at the Propel Demo Day.
The Team
Andrew Luu
Founder & CEO
Andrew is a former engineer, project manager, and Director of Professional Services who led 6 teams and over 50 staff at an enterprise software company. He left a successful corporate career to build Luuze after losing over 100 lbs himself — transforming from class II obese to a healthy, active father of two.
His engineering background drove the core insight behind Luuze: weight loss is fundamentally a feedback loop problem, solvable with the right measurement system. He brings over a decade of software product and operations leadership experience to building and scaling Luuze.
View LinkedIn ProfileWhy Now & Why Cloud Infrastructure Matters
Luuze is expanding its backend infrastructure to support AI-enhanced coaching, data analytics, and future Android launch. Cloud infrastructure is critical to delivering real-time, personalized coaching at scale — reliably and cost-effectively — as the user base grows.
Moving from rule-based to ML-driven coaching insights, requiring scalable compute and data infrastructure.
Android waitlist active. Launch will require infrastructure capable of handling significant simultaneous user growth.
Currently serving users in North America with growing international interest. Cloud infrastructure enables low-latency delivery worldwide.
Health app users require enterprise-grade security and reliability — a core reason scalable cloud infrastructure is essential.